New frontend for Intertoys
Customer: Intertoys
Intertoys is the largest toy retailer in the Netherlands with a strong online and offline brand. The existing webshop was running on HCL Commerce, with the Ruby reference storefront as a basis. To better match current market expectations in terms of performance, styling and SEO, Intertoys decided to revamp the entire frontend.
Approach
Cursum implemented a new Next.js frontend, based on the existing HCL Ruby store but with significant improvements. A key component was the introduction of Server-Side Rendering (SSR) for better load times and findability.
The renewal took place while the webshop remained fully operational and the regular backlog continued. This allowed updates and optimizations to be performed in parallel without downtime.
Method
Cursum was responsible for architecture, front-end development, project management and testing.
With a phased approach and a rollback option to the old HCL Aurora storefront, continuity was guaranteed. Within six months the new frontend was successfully delivered, providing Intertoys with a modern, scalable and future-proof basis for further growth of intertoys.nl.
Want to know more about frontend modernization or migration to Next.js?
Contact Cursum - we are happy to help design and realize a future-proof e-commerce architecture.