NLP: Speaking Search’s Language

Robert Hazeleger
NLP: Speaking Search’s Language

Wouldn’t it be great if search engines could read our minds?

Quite often when using Google or other search engines, we expect to get the information we need with just a few words. We are so accustomed to using digital apps and programmes that we tend to forget that the language we speak is different from the one computers use.

Even though this may not seem possible, artificial intelligence can already help us in the process. One interesting solution that comes in handy for many businesses and brands that run ecommerce websites is Natural Language Processing.

What is Natural Language Processing?

By definition, Natural Language Processing (NLP), is an artificial intelligence-based solution that provides computers with a better interpretation of the human language. In other words, NLP gives computers and search engines the power to understand your query better without using additional filters. This AI solution allows you to also implement voice control over various systems.

Simply put, NLP starts guessing what you mean when you search using more than one word. For example, if you’re online shopping and want to buy shoes, you’d probably search for ‘shoes around €200’.

These three words are read by the search engine as three unrelated words – and you will most likely get an overwhelming number of results on various topics. Here is where NLP does its magic. By actually training the search engine to recognise these three words as a whole, NLP can understand your search query better and in a more human way.

Importance of NLP as a Technology

Having a machine learning tool incorporated in an ecommerce website is beneficial for both businesses and consumers. Most importantly, NLP improves the customer experience by recognising the consumer’s intent and by offering them the products and services that retailers provide.

In this way, NLP is a significant tool that can add value to brands and give consumers exactly what they are looking for. It also shortens the browsing time and spares the visitor from the tedious sifting through endless product information to find what they’re looking for.

Benefits of NLP for ecommerce websites

When visiting an ecommerce website, consumers expect to get instant results that are tailored to their needs. Incorporating NLP into your website will provide the following benefits:

  • Improved site search. NLP understands your customers better and will provide relevant results from their search.
  • Data Consumption. Using this AI tool you will be able to collect more information from your customers and apply it to your business – by adding more suitable products or product suggestions for your buyers.

Ultimately, talking to your customers in their language is crucial for your business growth. Understanding and serving them better is the key to success.

If you need additional information and guidance on Natural Language Processing contact the team at Cursum.