Blog - Cursum

NLP: Speaking Search’s Language

Wouldn’t it be great if search engines could read our minds? Quite often when using Google or other search engines, we expect to get the information we need with just a few words. We are so accustomed to using digital apps and programmes that we tend to forget that the language we speak is...

March 4, 2021

Server-Side Tagging: Enhancing Your eCommerce Engine

As an online retailer, providing excellent service via a successful, streamlined customer experience is mission critical. If your site is easier to navigate and just works better than your competitors’ online store, well, you win. That’s why it’s in your interests to enhance your website’s...

February 15, 2021

Frontend as a Service (FEaaS)

Front-end as a Service is a way to build, test, run and evolve fast, immersive front-end experiences for companies looking to stand out based on the quality of their digital customer experiences. The front end is responsible for displaying the right content on the right device. If you look at the...

January 12, 2021

Distributed Order Management system (DOM) – Omnichannel realisation

Are you still lacking info to answer your customer questions and trying to sync up your orders across multiple channels? Then it’s time to consider a Distributed Order Management system. In today’s omnichannel environment its almost impossible to function without it. The benefit of omnichannel...

December 22, 2020

The What and Why of Customer Engagement Hubs

In today’s marketplace the customer really has become the king. More than ever, your customers have the power to access vast amounts of information and a flood of products and services from around the world with the click of a button. The rise of digital has led to the need for the Customer...

December 9, 2020

Enterprise marketplaces – business growth

Enterprise marketplaces are becoming a popular option among all kinds of businesses, from manufacturers to retailers and distributors. The creation of enterprise marketplaces by large retailers for example, allows partners or third parties to sell directly through their platform contributing to...

November 30, 2020

Live Commerce – the new way of shopping or a passing fad?

Over the last decade, live commerce has taken hold in Asia, with massive results. The consumer in that market is particularly digitally savvy and online sales account for a higher percentage than in the West, but still, when shopping meets streaming, the results are fast and extensive. According to...

November 9, 2020

Immersive commerce – Increasing buyer confidence

As the name suggests, Immersive commerce ensures that customers are immersed in their online shopping experience by using virtual- and augmented reality and other immersive technology. Customer engagement increase due to the ability to browse online stores as they would be able to do in the...

October 21, 2020

Digital shelving and analytics

Another relevant topic in the digital hype cycle is the digital shelf. What exactly does it mean and how can you optimise your digital shelves? The digital shelf refers to the way a brand displays its product online and where it is displayed. This could be on a product description page of a...

October 7, 2020