Blog - Cursum

RoboShop: How AI’s Stepping Into e-Commerce Comms

Imagine you need to buy a gift for your niece or nephew and you are not sure what to get them. You head over to a toy store and are welcomed by a friendly shop assistant who helps you easily pick the ideal gift according to the child’s age, gender, or preferences. Now imagine having this type of...

April 26, 2021

Optimisation + Automation = eCommerce Success

Running a successful eCommerce business means adapting to changes, following trends, and most importantly, understanding demand. However, many retail companies struggle to dedicate time and effort to researching the market, monitoring customer preferences, comparing products and prices, and keeping...

April 5, 2021

‘To Suggest & Serve’ – The Use Of AI In eCommerce Product Recommendations

When it comes to online shopping, having too many choices often seems daunting and confusing. In reality, buyers need help in the process of buying and they need suggestions – product recommendations – and AI is already lending a hand. While product recommendations are not a new feature –...

March 31, 2021

NLP: Speaking Search’s Language

Wouldn’t it be great if search engines could read our minds? Quite often when using Google or other search engines, we expect to get the information we need with just a few words. We are so accustomed to using digital apps and programmes that we tend to forget that the language we speak is...

March 4, 2021

Server-Side Tagging: Enhancing Your eCommerce Engine

As an online retailer, providing excellent service via a successful, streamlined customer experience is mission critical. If your site is easier to navigate and just works better than your competitors’ online store, well, you win. That’s why it’s in your interests to enhance your website’s...

February 15, 2021

Frontend as a Service (FEaaS)

Front-end as a Service is a way to build, test, run and evolve fast, immersive front-end experiences for companies looking to stand out based on the quality of their digital customer experiences. The front end is responsible for displaying the right content on the right device. If you look at the...

January 12, 2021

Distributed Order Management system (DOM) – Omnichannel realisation

Are you still lacking info to answer your customer questions and trying to sync up your orders across multiple channels? Then it’s time to consider a Distributed Order Management system. In today’s omnichannel environment its almost impossible to function without it. The benefit of omnichannel...

December 22, 2020

The What and Why of Customer Engagement Hubs

In today’s marketplace the customer really has become the king. More than ever, your customers have the power to access vast amounts of information and a flood of products and services from around the world with the click of a button. The rise of digital has led to the need for the Customer...

December 9, 2020

Enterprise marketplaces – business growth

Enterprise marketplaces are becoming a popular option among all kinds of businesses, from manufacturers to retailers and distributors. The creation of enterprise marketplaces by large retailers for example, allows partners or third parties to sell directly through their platform contributing to...

November 30, 2020